Archive for the ‘Marketing and New Media’ Category

Brand building in South Africa

Thursday, July 31st, 2008

I was very entrigued when I came across this video of an ol’ school mate of mine, Rui Esteves, who started the Vida e Caffe coffee franchise. Being a coffee lover myself and especially enjoying the Vida brand, Rui has some very interesting points he’s brought up in this presentation he made at a HeavyChef online media event. Rui has since sold the Vida franchise and is now building the CSG Portugal beer brand.

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