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Brand building in South Africa

I was very entrigued when I came across this video of an ol’ school mate of mine, Rui Esteves, who started the Vida e Caffe coffee franchise. Being a coffee lover myself and especially enjoying the Vida brand, Rui has some very interesting points he’s brought up in this presentation he made at a HeavyChef online media event. Rui has since sold the Vida franchise and is now building the CSG Portugal beer brand.

This entry was posted on Thursday, July 31st, 2008 at 1:47 pm and is filed under Marketing and New Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Brand building in South Africa”

  1. Tom Stanley Says:
    July 31st, 2008 at 2:28 pm

    I was on Yahoo and found your blog. Read a few of your other posts. Good work. I am looking forward to reading more from you in the future.

    Tom Stanley

  2. Grant Says:
    August 1st, 2008 at 4:06 am

    Thanks, I’ve been amazed as to how much interest we’ve had just in the past month or so since we’ve been active in posting this facility. Appreciate your feedback.

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